Wednesday, August 18, 2010


The most striking thing in Pakistan is the vision of trucks and buses completely covered in a riot of color and design. They might spew diesel fumes, they may take up all of the winding, narrow, under-maintained road one is trying to negotiate, but they are certainly noticeable, like so many mechanical dinosaurs adorned in full courtship colors...The decoration of vehicles is a common practice in a number of countries in addition to Pakistan. Similar techniques and materials are employed in truck and (more frequently) bus decoration in the Philippines, Indonesia, and several countries in Central and South America; in South Asia itself, Indian trucks are painted, as are the scooter rickshaws, called "Baby Taxis", of Bangladesh. What makes the case of Pakistan unique, however, is the pervasiveness of vehicle decoration, since decoration is heavily utilized on virtually all privately and fleet-owned commercial vehicles, from the well known trucks and buses, to vans, share taxis, animal carts and even juice vendors' push carts... 3. Masaru Tatsuki's 
Decotora

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